The 12 Best Newsletter Tools of 2024

Newsletters are one of the few age old business tools that have managed to stand the test of time. However — particularly for companies — what newsletters were in 2014 are not what they are in 2024. With every man and his dog aboard starting a newsletter, every product company sharing ‘blasts’ 🤯 and with the overwhelm everyone often feels when looking at their inbox each morning — a newsletter can no more be just about selling products or services; it has to be about fostering connections, sharing valuable insights, and building a community around something niche and meaningful.

Think about it: In a world flooded with social media posts and fleeting trends, newsletters offer a breath of fresh air. They provide a curated space for in-depth content, free from the distractions and algorithms that plague other platforms. Whether you’re a seasoned entrepreneur or a budding enthusiast, a well-crafted newsletter can be your secret weapon for growth and engagement.

People want to learn, stay in the loop, and belong to something bigger, whether it’s insights into industry trends or exclusive updates. A well-curated newsletter is a commitment to value: it educates, informs, and builds trust. The tools behind these newsletters are essential, ensuring creators can effortlessly craft compelling stories that resonate and grow loyal communities. The right tool means you can worry less about landing in a spam inbox, how your content looks on what device at what time of day. The right newsletter tool lets you focus on the deep work.  

We’ve chosen our favorite stand-out newsletter platforms of 2024 and shared below. We’ve seen many, maybe hundreds, of email marketing & newsletter platforms hit the digital shelves over the years. Like, a lot. So this list is a genuinely, carefully curated one. We’ve included our picks from the array of bigger platforms and some little guys who we lurv. Dive in!