The best Hubspot alternatives of 2024
Hubspot. The name practically screams inbound marketing success. It's a powerful all-in-one platform boasting features for everything from content creation to social media scheduling and beyond. It is, and it's not often a platform claiming to be an 'all-in-one' actually proves to be. If you haven't heard of them, you may have very likely read one of their blog articles. They have written about anything and everything related and un-related to their product.
HubSpot has several core products that work together to manage pretty much the entire customer journey, including;
- HubSpot CRM (Free): This free tier provides the foundation for managing your contacts, deals, and tasks. It allows you to track interactions, schedule meetings, and gain basic insights into your sales pipeline.
- Marketing Hub: This tiered subscription service offers a range of marketing tools, including content creation (blogs, landing pages), email marketing automation, social media management, SEO tools, and website analytics. The specific features depend on the chosen pricing plan.
- Sales Hub: Designed to streamline the sales process, Sales Hub offers features like email tracking and sequences, opportunity management, sales forecasting, and integrations with various CRMs. Similar to Marketing Hub, it comes in different tiers with varying functionalities.
- Service Hub: This suite focuses on customer service and support, providing tools for ticketing systems, live chat functionalities, a knowledge base for self-service options, and customer feedback surveys. Pricing follows a tiered structure.
- Content Hub: This offering acts as a centralized content management system within the HubSpot ecosystem. It allows you to plan, create, store, and distribute content across various channels. (Note: As of May 2024, Content Hub is still under development).
- Operations Hub: Designed to automate workflows and centralize data across HubSpot products, Operations Hub offers features like custom objects and properties, form automation, and data syncing with other business applications. (Note: As of May 2024, Operations Hub is still under development).
- Commerce Hub: This recently launched offering allows businesses to build and manage an online store directly within the HubSpot platform. It includes features for product management, order fulfillment, marketing automation for ecommerce, and customer support functionalities specific to online stores.
So yeah, Hubspot holds significant value in the inbound marketing and customer relationship domains, but is it the right fit for every use case?
For many startups and smaller businesses, Hubspot's feature-rich nature can feel overwhelming, and beyond the free CRM, costs during higher growth periods can creep up substantially. In this way, Hubspot sort of feels like a corporate behemoth circling a playground full of nimble startups.
So if you have a more niche use-case, maybe you just want a straight-forward, reliable CRM, or a flexible, lightweight space to create and publish content, need a feature-rich project management solution for a small team, perhaps just an email marketing or user-friendly website builder, we've curated a list of alternatives to Hubspots core products that might serve you (and your bank accounts) a little better:
Brevo
⚡️ Email & SMS Marketing
☎️ CRM
🌐 Landing Pages
🤖 Marketing Automations
💬 Live Chat
📝 Signup Forms
Missive
📬 Team & Personal Inboxes
✅ Chat & Tasks
🗂 Canned & Variable Responses
⌘ Command Bar
💬 Conversation Assignment
☎️ Contact Management
🎨 Custom Branded Live Chat
📺 Custom Channels
Atlas
💬 Chat, ticketing, and automated communications
📹 Session recordings
🪲 Bug tracking
⚙️ Internal tool integration
🚀 Customer Timelines
📊 Smart Insights
👉 User Journey Mapping
Attio
🌐 Sync your data streams. Import, sort, and organize all your relationship data
⚙️ Build your ideal workflow. Easily design and implement the perfect workflow for you
💬 Collaborate more effectively. Share workflows, contacts, & communications in real-time
📬 Keep track of all the important conversations your team are having with intelligent communication sorting
🚀 Easily pull in data from all your favorite tools through Attio's first-class API and Zapier integration
📝 Keep track of every update and thought while working with your team with notes.
Customer.io
⚙️ Direct Integration with RESTful API
🚀 Third-Party Integration
🗂 Powerful Segmentation
📊 Real Time Data
⚡️ Rules-based visual workflow builder
💬 Personalised Messaging
Plain
⚙️ Full API Access
✉️ Chat & email
💸 Payment events
🪲 Bug reports
⏰ Waitlist requests
🚀 Workflow events
✅ Global command menu
OpenPhone
🤳 Phone number
☎️ Calling
📔 Contacts
👥 Teams
💬 Messaging
🔗 Integrations
MailerLite
📬 Email marketing
🛍️ Transactional emails
🌐 Websites
📝 Signup forms
💸 Paid newsletter subscriptions
🗂️ Template library
⚡️ Automations
Loops
🎨 Drag and drop editing
✨ Polish your designs
👋 Effortless personalization
🔗 Connect your audience
🚀 Craft the ideal user journey
📬 All your email, in one place
✈️ Managed deliverability
🌗 Dark mode support
🩺 Bounce doctor
ClickUp
🪐 Spaces, Folders & Lists
✅ Customizable Tasks
🪺 Nested Subtasks & Checklists
🚀 ClickApps for Tailoring Tasks
🤖 Automations for Routine Work
📚 Hundreds of Templates
💗 Relationships for Virtual Databases
⚙️ Over 1,000 Integrations
Audienceful
⚙️ Automate with outside tools
🗂 Native Webflow publishing
⚡️ Drip automations
📝 Multiple audiences, tagging and segmentation
🚀 Cross-post to different platforms
💬 Unlimited customer data fields
ConvertKit
📪 Email Marketing
🚀 Landing Pages
💸 Commerce
🎨 Email Designer
📝 Email Sign Up Forms
🤖 Email Automation
⚙️ Integrations
Storipress
🗂️ Kanban & calendar view
📣 Social media management
🤝 Built for collaboration
🔥 Enterprise SEO
📑 Pagebuilder for content
🎨 Article designer
🎁 Custom blocks
💸 Paywalls & newsletters
📊 Audience analytics
💰 Programmatic advertising
Reply
🌀 Multichannel outreach
📅 Meeting booking
☎️ Direct and triggered calls
🤖 AI Email Assistant
💼 LinkedIn Automation
💬 WhatsApp and SMS
📬 Validate emails in bulk
📧 Warm-up email accounts
⚙️ Full developer API
Gorgias
📥 Centralize all communication
🤖 Automate responses
💪 Self-service & order management
📊 Live statistics & revenue reporting
💥 94 app integrations
⚙️ SSO & team management
Dialpad
🤖 Artificial Intelligence
🌐 VoIP Services
💼 Business Phone Number
💬 Chat & SMS
⚡️ Interactive Voice Response
🤳 Power Dialler
☎️ Contact Centre Analytics
🎧 Virtual Receptionist
Letterdrop
🚀 SEO Optimizer
🔗 Internal Linking
👀 Content Refresh Monitoring
🗂️ Webflow CMS
📅 Content Calendar
📸 Video to Text
👋 LinkedIn Employee Advocacy
⚙️ Programmatic SEO
📹 Video SEO
💥 Content from Gong
Outreach
☎️ Sales Engagement
💸 Revenue Operations
⚡️ Revenue Intelligence
🚀 Workflow Automation
🤖 AI-Driven Insights
📈 Sales Forecasting
Mailmodo
⚡️ Template Builder
✉️ Email Marketing
🕺 AMP Interactive Emails
💸 Transactional Emails
👋 Contact Management
🚀 Campaign Manager
📝 Quizzes & Surveys
💧 Drip Sequence Automation
