Marketo

Marketing Automation: Identify, engage, and accelerate the customer experience.‍

• Engage the right customers through behavior tracking
• Easily build and scale automated marketing campaigns
• Determine how marketing and channels impact revenue
• Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities to orchestrate your buyer's journeys.

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‍Email Marketing: Attract customers through engaging conversations. ‍

• Get a 360-degree view of each customer across web, email, social, and mobile
• Create relevant conversations based on individual behaviors in real time
• Get a clear picture of impact and ROI with simple dashboards and in-depth reporting
• Break through the clutter and engage your customers with email campaigns as unique as their online behaviors wherever they are — automatically and at scale.

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‍Lead Management: Attract, nurture, and deliver win-ready leads to sales. ‍

• Draw top-of-funnel traffic through inbound and outbound programs
• Develop and qualify potential buyers before they’re passed to sales
• Prove and improve marketing by tracking and accurately tying your marketing to revenue
• Attract buyers and nurture them with personalized campaigns, so your sales team can step in when they’re engaged and ready and close the deal.

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Revenue Attribution: Get unmatched visibility into your marketing performance. ‍

• Capture customer interactions with attribution that measures every touchpoint
• Automatically connect and unify data, and spend more time acting on insights
• Use pre-built tiles and dashboards with advanced filters and segmentations
• Learn what’s working and what’s not, then take that information to build revenue and dive into the true impact of your bottom line.