Fathom Analytics

A better Google Analytics alternative

Tired of complex dashboards, restricted access to data and your legal team is giving you a headache? Unlike Google Analytics, Fathom protects your visitors digital privacy, is easier to use and guarantees perpetual data retention.

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Ditch Google Analytics

Fathom strongly believe that analytics tools should be insightful, not invasive. This is why they created a privacy-focused, simple software tool that offers valuable insights without the complexity.

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Get setup in minutes

Fathom's script is a single line of code that works with any website, CMS or framework. Set up in minutes and start collecting real-time data without prior technical knowledge. Their analytics software is designed to be easily understood instantly.

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Comply with privacy laws

Fathom have hired the best lawyers and legal minds worldwide to ensure this simple analytics software is fully compliant with GDPR, CCPA, ePrivacy, PECR and more, providing essential insights into traffic sources without compromising privacy.

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See more accurate data

Fathom's real-time analytics blocks bots, scrapers and spam traffic—showing you only real, human visits. This gives you the flexibility to collect data for (and only pay for) exactly the data you want to see and make decisions about.

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Say no to cookie banners

Fathom anonymizes IP addresses and other visitor data without using cookies. That means you don't have to clutter your site or slow it down with cookie consent banners and notices for your site's analytics.

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Join the movement

Thousands of companies, including Fortune 100s, pioneers of the Open Web, and governments, have switched from Google Analytics to Fathom for ease of use, better privacy, and more accurate metrics.